Develop label design for a new line of beer from one of the largest companies on the market. The line is designed for a young audience, typical visitors to bars and nightclubs.
The design reflects the atmosphere of nightlife in a big city and famous neon signs. The main graphic is a recognizable Gold mine beer billboard. But here it smiles slyly, as if inviting the buyer to the entertainment that a city at night can offer.
The font imitates the neon tubes of signs, and the diagonal rhythm sets the dynamics of the entire label. The texture on the background refers to urban culture-the corrugated sheet of an abandoned billboard, which is about to be covered with tags of graffiti artists.
The atmospheric visual solution appeals to night club regulars, offering them an unforgettable experience with Gold mine beer. It intrigues and sells not so much beer as mood.