In Profmax stores, their own brands compete with the world's recognized outdoor brands. The new own brand of down jackets for extreme sports and recreation should create an image of a technological European company that is professionally engaged in sports equipment for extreme weather conditions. In other words, to stand on the same level as the brands Columbia, the North Face and Patagonia.

The proposed name consists of the word "Nord" – which means "North" in translation, and the Latin ending" -us", meaning binding to the masculine gender.

Nordius Brand it tells the story of harsh men who survive in the far North. Like the Norwegians. This is why the logo contains a collective image of the Norse God. The "from god of winter" descriptor puts the story together. Down jackets from the Scandinavian God Nordius are not afraid of severe frosts and can become a worthy replacement for any advertised outdoor brand.