Need to work out a marketing strategy for 2021? Enter new markets? Attract a new target audience? Adjust the positioning? See the company's strengths and weaknesses? Analyze your competitors? See the marketing tools working? See if you are moving in the right direction?
One solution may be to hold a strategic marketing session
The strategic marketing session is a group work aimed at joint development of strategic decisions of the company with the participation of key managers, top managers, marketing, and sales department.
The result of a strategic marketing session can be:
1. A unified vision of the company's development and marketing direction
2. Developed solutions and action plans to increase market share, attract and retain customers, increase brand awareness, bring new brands and products to the market, etc.
3. New ideas and alternative strategies for marketing, positioning, mission, values, and target audience.
The strategy session can be attended by 5 to 25 people, it can be held for both managers and top managers, as well as for the marketing and sales department, or all together.